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Battles Bars and Barstool Sports’ Stella Blue make a coffee-flavored protein bar

Battle Bars X Stella Blue Coffee Protein Bar

Last year’s Winter Edition Red Bull becomes a permanent entry called Ice Edition

Ice Edition Red Bull Energy Drink

Whey protein and coffee come together in Neosupps’ latest protein innovation

Neosupps Protein Iced Coffee

Full-spectrum EAA enters Tsunami’s Gym Tok Series as the second product

Tsunami Nutrition Gym Tok Eaa

Superjelly makes its pre-workout debut but doesn’t really put much in it

Superjelly Pre Workout

Cherry Vanilla wins the hearts of Possessed Monkey fans and is up for pre-order today

Cherry Vanilla Possessed Monkey

Gaspari makes a beauty supplement with Suplinx and its Japanese athlete Yume Kurokawa

Gaspari X Yume Bone Broth Beauty Blend

One of the industry’s earliest superfood products gets a refreshed formula for 2025

Pharmafreak Greens Freak

Gym High packs a pair of potent stimulants in its fat-burning Shred Mode

Gym High Shred Mode

Mango gives Savas’ Milk Protein Yogurt its second actual flavor

Savas Mango Protein Yogurt

Elite’s house brand adds the first new flavor to the menu of ready-to-drink protein

Iced Latte Elite Protein Shake
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