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Vilgain gets creative with Bubble Gum, Fruit Punch and Grapefruit clear protein powders

Vilgain Bubble Gum Clear Whey Isolate

Grenade appears to be bringing back its long-running Christmas edition protein bar

Gingerbread Grenade Protein Bar For 2024

Australian brand CMBT makes a second plant protein bar featuring a more flavor-first experience

Cmbt Plant Protein Chocolate Layered Bar

Optimum carries over its Platinum Igniter formula in Pre-Workout Amplifier now at Walmart

Optimum Nutrition Pre Workout Amplifier

Harder-hitting Hosstility Amped doubles its menu with Sour Gummy and Grape Lemonade

Sour Gummy Hosstility Amped

Optimum gets together with Girl Scouts for a delicious Thin Mints flavor of Gold Standard Whey

Optimum Nutrition Girl Scouts Thin Mints Gold Standard Whey

Gorilla Mind gets ready to roll into shelves at the big box retailer Walmart

Gorilla Mind At Walmart

Metalab owner Jake Axelrod turns his love for Matcha into a flavor of Bridge

Metalab Jakes Matcha White Chocolate Ice Cream

Novo moves into Lidl with its flavorful protein chips and potentially more than 10,000 stores

Novo Launches Protein Pops In Lidl

House of Gains upsizes its protein powder to 5lbs for a saving of 35% per serving

5lb Tub Of House Of Grains Protein

Bucked Up places more attention on its flavor callout in its rebranded energy drink

Rebranded Bucked Up Energy For 2024
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