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Oktane reworks its original Watermelon Kiwi flavor to make it sweeter and smoother

Monkfruiy 3

Monster changes the name of its Lewis Hamilton energy drink to Full Throttle

Full Throttle Monster Energy Drink

Mainstream energy drink from XXL gets a flavor outside of its signature Black or White

Xxl Nutrition Ginger Lemon Energize

BodyTech uses innovative Metabolyte for its Elite Series hydration supplement

Bodytech Elite Hydra Boost Iv

NeuroPump from MST gives consumers a pre-workout full of pumps and a pinch of focus

Mst Nutrition Neuropump

AST in Brazil adds creatine to the Euphoric edition of its pre-workout

Ast Sports Science Ar 5 Eurphoric

Max Effort swiftly adds a third flavor to its protein creatine bar and it’s filled with sprinkles

Max Effort Birthday Cake Muscle Bar

Mike Israetel is already adding to his one-month-old Genius Shot powered by BLG

Peach Rings Genius Shot

Beast Pharm makes a premium fish oil with 900mg of omega-3s per softgel

Beast Pharm Omega Pro

Inlead greatly expands its Clear Whey menu from two to five different options

Inlead More Clear Whey Flavors

Growing Australian brand Mad Science expands further into pre-workouts with a stim-free solution

Mad Science Mad Pumps

Project #1 targets weight loss with its other capsule innovation P1 Shred

Project 1 Nutrition P1 Shred
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