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Halo Top puts swirls of chocolate and caramel in its new Turtle Cheesecake keto ice cream

Halo Top Turtle Cheesecake

Efectiv builds another standalone product around premium and proven KSM-66

Efectiv Ksm 66

Performax follows its massive revamp with the release of a clothing line

Performax Labs Ptym Performance Series

First look at Inspired’s pump pre-workout Pumped AF launching next month

Inspired Pumped Af

Yummy Sports gets into gaming with a lighter stimulant approach

Yummy Sports Play

Jason Budsock talks all about Animal’s rebrand and the many new product it’s rolling out

Animal Rebrand Interview

Ambrosia designs Nomorbidity to effectively suppress and control appetite

Ambrosia Nomorbidity

Weider moves in on the gaming category but in tasty gummy format

Weider Ftw

Beverage brand RAZE takes aim at muscle building in its upcoming Mass Caps

Raze Mass Caps

American Metabolix gets into gummies with turmeric and apple cider vinegar

American Metabolix Gummies

Spain’s Max Protein introduces its cheesy True Flavors to spice up your food

Max Protein True Flavors

MoistCr1TiKal combines kiwi, peach and dragonfruit for his own flavor of G Fuel

Divine Peach G Fuel
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