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First look at Olympus Labs’ return to the competitive pre-workout category

Olympus Labs Previews Its Oracle Pre Workout

Glaxon adds Nitrosigine and beta-alanine for the newest version of its non-stim Plasm Surge

Glaxon 2023 Plasm Surge

ProWheyMax putting Performax back in the protein category this coming Friday

Performax Labs Launching Prowheymax

Applied continues its international takeover into GNC Canada with a selection of products

Applied Nutrition In Gnc Canada

Mountain Joe’s makes a high-protein chocolate egg for Easter as well as its Eastery protein bar

Mountain Joes Protein Easter Egg

Vitamin Shoppe’s Bodytech teams up with Peeps for two authentic flavors of protein powder

Bodytech Peeps Protein Powder 1

GNC turns another Girl Scouts cookie into a flavor of four of its protein products

Gnc X Girl Scouts Toast Yay Protein Products

Consistently expanding Shifted moves into the trending hydration category

Shifted Hydration

Another two limited-time citrusy flavors come to More Nutrition’s water flavorer Zerup

More Nutrition Limited Citrus Zerup

Highly-anticipated JST WRK Energy becomes available on its own website at $29.99 a case

Official Launch Of Jst Wrk Energy

Ryno Power puts just as much carbohydrates in its plant protein as it does protein

Ryno Power Plant Protein Powder
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