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Naughty Boy switches to superior MAX Catalyst versions for its 2025 Menace

Naughty Boy 2025 Edition Of Menace

Refreshed Red Bull Zero roll-out confirms its complete set of sweeteners

Sweeteners In Red Bull Zero

Dedicated keeps the hype train rolling with a first look at its natural anabolic Testobol

Dedicated Shares First Look Testobol

1st Phorm works a deal with Anheuser-Busch and Dana White to innovate in the energy drink space

Anheuser Busch And 1st Phorm

Caramel & Peanut and Chocolate & Almond double the menu of GAAM’s Soft Protein Bar

Caramel Peanut Gaam Protein Bar

Cinnamon Cereal joins the special edition menu of Peak’s gourmet protein powder

Peak Performance Cinnamon Cereal Whey Protein

We Go Home previews what looks and sounds like a beef organ-based product

We Go Home Premium Multivitamin

ISOGold gets a ten-serving go-anywhere option to go alongside its 1lb, 2lb and 5lbs

Pvl Travel Size Isogold

Mango Lemonade flavor of Celsius exclusively sneaks out into retailers

Mango Lemonade Celsius Energy Drink

Eleat shares more about its next innovation and it’s enough to make guess

Eleat Potential Cream Of Rice

Mala makes candles based on the flavors of SmartSweets’ revamped SweetChews candy

Smartsweets X Mala Sweetchews Launch

Six Star turns another classic Kellogg’s cereal into a delicious protein shake

Cocoa Krispies Six Star Protein Shake
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