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CICOBar gets its first new flavor for the year and it’s the campfire classic S’mores

Htlt Smores Cicobar

Introducing the eye-catching newcomer Dr. Hoodoo and its first two supplements

Introducing Dr Hoodoo

Global giant Glanbia looks to sell the 2018-acquired retailer and brand Body & Fit

Glanbia Exiting Body Fit

Barebells transforms the first flavor of the Soft Protein Bar into something even more delicious

Barebells Marshmallow Peanut Road

Birdman refreshes its creatine selection with a flavored competitor infused with electrolytes

Birdman Creatine Refresher

Weider uses Creapure in its pectin-based competitor for the creatine gummy game

Weider Creatine Gummies

Carbo gives Fit Cookie customers a simple flavored carbohydrate solution

Fit Cookie Carbo

GAAM and driver Marcus Ericsson team up for an elderflower-flavored energy drink

Gaam Energy X Ericsson

Kaged sheds light on some of the industry’s dirty tricks in an entertaining short

Kaged Ironic April Fools Video

Hosstile is preparing to put out a beverage and we think it’s a Hosstility RTD

Hosstile Teases Pre Workout Rtd

Buffalo Wings flavored protein powder becomes a reality thanks to Basic Supplements

Basic Buffalo Wings Whey
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