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Nalu is finally getting a version without any sugar in its signature Original flavor

Nalu Zero Sugar Energy Drink

Legacy German brand IronMaxx recreates a Snickers in its latest functional innovation

Ironmaxx Maxxers

Prime launches its UFC collaboration in the UK but it’s a reskin of a different flavor

Prime X Ufc 2025 In The Uk

Naughty Boy quickly adds a second flavor to its pre-workout style shot in Cherry Razz

Naughty Boy Cherry Menace Shot

Colorful BDE is getting into the protein powder category in its third supplement

Bde Previews Protein Water

Mexico’s Pure Nutrition takes on the hydration market with a reliable variety of electrolytes

Pure Nutrition Electro Pure

Panda makes a few formula tweaks alongside the improved flavor of its nootropic

Panda Focus V3 Details

Protein wafer brand Power Crunch joins Halo Top and Fulfil under the Ferrero banner

Ferrero Buys Power Crunch

Per4m makes a clean and simple meal replacement with a huge menu of 11 flavors

Per4m Meal Replacement

Orange Fire coming to the menu of the European-popular Burn Energy Drink

Orange Fire Burn Energy Drink

Carb-fueled pre-workout Armageddon finally gets a second flavor but it’s only temporary

Viking Power Sour Cola Armageddon

ProSupps surprises with a premium focus ingredient in its second Pro Series supplement

Prosupps Eaa Electrolytes
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