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Wheyhey makes a packet of ready-to-eat higher-protein pancakes for Iceland

Wheyhey Protein Pancakes

Protein and coffee hybrid Flexpresso from ESN now has a vegan-friendly alternative

Esn Vegan Flexpresso

Dedicated formulates Anti-Cata-Bol entirely around the goal of fighting muscle loss

Dedicated Anti Cata Bol

AminoLean gets a creatine spin-off but it is just a bulk standalone supplement

Rsp Nutrition Aminolean Creatine

Liquid Death makes a low sugar sweet tea and calls it Sweet Reaper

Liquid Death Sweet Reaper

Under Labz makes a limited burnt edition of its signature fat burner Dimethylex

Under Labz Limited Dimethylex

Cara Loren gets together with Bucked Up again for a flavor of Babe Collagen

Bucked Up Cara Loren Collagen

Soul Performance teases its next innovation and it looks to be in the longevity space

Soul Performance First 2025 Innovation

Rainbow sherbet-flavored Future Freeze available at Walmart, Target and Amazon

Where To Buy Future Freeze Prime

Efectiv takes a simpler approach in its latest entry in the hydration category

Efectiv Hydration Electrolytes

Jocko increases a few dosages and adds lemon balm and apigenin to its sleep aid

Jocko Good Night 2

BioSteel looking to shake up the protein RTD space in the coming weeks

Biosteel Protein Rtd Three Weeks Away
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