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Black Magic’s mass gainer keeps it simple with whey for protein and malto for carbs

Black Magic Wicked Huge

Premium protein, carbohydrates and electrolytes come together for Myprotein’s Hyrox post-workout

Myprotein Hyrox The Recovery

Isolate blend meets weight loss in Chaos and Pain’s newest protein innovation

Chaos And Pain Cannibal Inferno Whey

Pure Protein adds to its powder business with a well-rounded meal-style protein powder

Pure Protein The All In One

Zacked Lifestyle arms itself with a family of four separate protein powders

Zacked Lifestyle Protein Powders

Premium Indian newcomer Blessed AF makes its debut at IHFF India

Blessed Af Protein Powder

Reigning Functional Award winner Life Pro making a strong case to repeat

Life Pro Nutrition Nutpro

Australian retailer Elite Supplements kicks off its own brand of products with The Elite Shake

Elite Supplements The Elite Shake

Starbucks announces its hybrid protein and coffee beverage in three familiar flavors

Starbucks Protein Drink

Kre-Alkalyn and Karbolyn brand EFX debuts its premium Protalyn protein powder

Efx Sports Protalyn

Enhanced Labs switches to Lacprodan in its updated clear protein and creates two new flavors

Enhanced Labs Updated Io Clear Whey

Raw Nutrition’s protein RTD has arrived and in a family of four delicious flavors

Raw Protein Shake
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