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Functional innovator Genius Gourmet moves into beverage with a clean sparkling protein drink

Genius Gourmet Clearn Protein

Kentai throws a vitamin and mineral-infused competitor into the protein powder category

Kentai Top Up Protein Powder

Eatyx squeezes 20g of protein into a pocket-sized shot but it’s almost entirely from collagen

Eatyx Hyper Protein

MuscleBlaze makes a coffee flavor of Whey Energy although there still isn’t any energy

Muscleblaze Whey Energy

HealthFarm debuts its MeFirst protein powder but it comes with a lot of sugar

Healthfarm Nutrition Me First

Canadian Protein uses spray-dried coffee to make a coffee-flavored isolate protein

Canadian Protein Iso Latte

One Of One blends whey concentrate and enzymes for its entry into protein powder

One Of One Whey Protein

Protein Dynamix makes a protein drink with 20g of protein but squeezed into a 100ml shot

Protein Dynamix Whey Shot

Brazil’s Vitaminar gets into clear protein in juicy Strawberry and Passion Fruit flavors

Vitaminar Gourmet Protein Juice

Muscle Moose takes another shot at the protein powder space with a much bigger competitor

Muscle Moose Supreme Protein

Floyd Mayweather’s One Of One is starting with six products including a premium pre-workout

One Of One Debut Supplements

GAAM adds DigeZyme, BCAAs, and an unknown amount of creatine into its new Active Whey

Gaam Active Whey
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