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Swedish gaming brand X-Gamer gets into beverage in a vitamin and mineral drink

X Gamer X Zero Vitamins Drink

Incredibrew debuts with a line of coffee pod products infused with protein, melatonin and collagen

Incredibrew Coffee

Nutrend dives into gaming but not with your traditional energy and focus supplement

Nutrend Gamechanger Series

Energy drink giant Celsius expands into hydration by way of a stick-pack supplement

Celsius Hydration

Unwell drops full details on its formula including 75mg of natural caffeine a bottle

Unwell Hydration Formula

Max Muscle’s bulk liquid multivitamin now features a more attractive look

Max Muscle Rebrands Vit Acell

Jhamal takes a page out of SuperCoffee’s book and makes a functional instant coffee

Jhamal Gruvi Coffee

Wolf pieces together something quite unique for recovery, performance, joint health and more

Wolf Supplements Wolf Athlete

Alex Cooper calls out the competition and introduces her gently caffeinated sports drink

Unwell Hydration

Epic Juice from Nano Supps is getting a beauty-based spin-off called Collagen Juice

Nano Supps Collagen Juice

Obvi gives a rare peek behind the curtain at some products that never came to market

Obvi Biotin Jelly Beans
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