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Joyburst becomes a beverage brand with its mind and body drink Renew

No Sugar Co Joyburst Renew

ISOMix creator Astroflav adds a quality multivitamin to its growing selection

Astroflav Multivitamin

Proteinbolaget drops an almost 1:1 meal replacement under its GAAM brand

Gaam Meal Solution

Black Magic does things a bit different in its beef liver multivitamin Nine Lives

Black Magic Reveals Nine Lives

Consistently expanding Shifted moves into the trending hydration category

Shifted Hydration

Oktane goes from energy drinks to shots and now vitamin-filled gummies

Oktane Hair Vitamin Gummies

SmartyPants celebrates its zero sugar gummy supplements with an unmissable zero booth

Smartypants Sugar Free Gummies

Newcomer Vyper Energy entering the energy drink category with nothing artificial

Introducing Vyper Energy Drink

Huel fills its daily superfood supplement with greens, fruits, adaptogens and much more

Huel Daily Greens

Animal downsizes its iconic multivitamin to eight pills with an improved formula

Animal Pak 2023 Edition

Barcode uniquely enhances its hydration and performance beverage with an adaptogen

Barcode Sports Drink
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