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Yesly puts vitamins and electrolytes into its functional calorie-free flavored water

Yesly Functional Water

Bodybuilding.com debuts Cheap Supplements which puts its purpose in its name

Bodybuilding Com Cheap Supplements

Japan’s Alpron gives fans a meal replacement that’s low in carbs but has several added features

Alpron Izmo Meal Replacement

Colorful newcomer Childish Energy hits the market with an energy drink formula in a powder supplement

Childish Energy Pre Workout

Functional beverage brand Karma takes on the energy market with the help of Cognizin

Karma Energy Water

Bodybuilding.com adds a gummy to its signature series with 13 vitamins and minerals

Bodybuilding Com Multivitamin Gummies

Germany’s ESN enters the energy drink race with a traditional formula in three flavors

Esn Crank Energy Drink

EASsentials Series debuts with vitamin C tablets enhanced with Cyclosome Technology

Eas Eassentials Vitamin C

Mars adds a sleep-supporting flavor to its Athena Series of functional protein powders

Mars Athena Strawberry Protein Powder For Sleep

Beauty benefits meet high-protein in Beast Pink’s hybrid functional food

Beast Pink Protein Glowbar

Sports drink Bodyfuel launches in the US with the same key ingredients but as ABE Fuel

Applied Nutrition Abe Fuel

Believe tackles the amino energy sub-category in the upcoming Aminos+Energy6

Believe Supplements Aminos Energy6
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