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Naughty Boy is crafting a selection of supplements for kids called Junior Mafia

Naughty Boy Announces Junior Mafia Series

Functional Brand Of The Year nominee drops its sixth snacking innovation in two months

Life Pro Nutrition Milky Pro

Life Pro puts a high 18g of protein into its latest moderately sized crunchy snack

Life Pro Nutritionm Kit Crunch

Virtue rebrands its energy drink to match its clean approach to the category

Rebranded Virtue Clean Energy Drink

Aware mixes pineapple and coconut for its traditional Christmas Edition flavor

Tropical Christmas Edition Aware Whey

Naughty Boy adds Cognizin for a multi-benefit competitor in the hydration space

Naughty Boy Hydra Mind And Hydra Cap

Three-month-old Myprotein Hydrate heavily discounted to only 35p per stick pack

Myprotein Drastically Discounted Hydrate

Vast’s plant-based Pro Plant adds Banana Bread in time for its Christmas sale

Vast Banana Bread Plant Pro

Zero Sauce almost doubles its menu alongside Body Science’s three new standalones

Body Science Three More Zero Sauce Flavors

Growing Swedish company Atron previews a zero sugar energy drink

Atron Previews Its Braze Energy Drink

Protein Pancake maker puts carnitine and vitamins into a functional coffee product

Bite And More Unveils Carnitine Coffee

ESN makes a giant 6.6lb bag of unflavored cream of rice for use with its Designer Flavor Powder

Esn Designer Rice Pudding
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