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Dedicated introduces its first Unstoppable spin-off focused on better muscle pumps

Dedicated Unstoppable Pump

ESN introduces its premium top-of-the-line protein powder Elite Whey

Esn Elite Whey

Myoband surprises with another beverage innovation packed full of greens

Myoband Yo Fizz

Myprotein offers a familiar taste and texture in its latest functional innovation

Myprotein Crispy Square

Dedicated puts a hefty 700mg of KSM-66 Ashwagandha in its test booster Testobol

Dedicated Nutrition Testobol

Two tasty new flavors join the menu of Maxi’s mouthwatering Waffle Protein Bar

Maxi Renewed Waffle Protein Bar

Swedish Supplements finally gets into clear protein with all of the usual features

Swedish Supplements Clear Whey

GAAM adds DigeZyme, BCAAs, and an unknown amount of creatine into its new Active Whey

Gaam Active Whey

Barebells brings back its seasonal flavor Key Lime Pie exclusively at Vitamin Shoppe

Vitamin Shoppe Return Key Lime Pie Barebells Protein Bar

Dedicated tweaks the regular Unstoppable before unleashing its premium edition

Dedicated Unstoppable 2025 Edition

Fit Cookie continues to grow its own line of products with a reliable source of electrolytes

Fit Cookie Electrolytes

White Chocolate joins the menu of XXL Nutrition’s decadent high-protein spread

Xxl Nutrition White Chocolate Protein Spread
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