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Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

Gatorade Generative Ai System

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink

Musashi gets into sports drinks with a functional formula featuring more than electrolytes

Musashi Hydrate Sports Drink

Prime makes a limited flavor with rapper Peso Pluma exclusively in Mexico

Peso Pluma Prime Hydration Drink

Prime puts an all-new citrus kiwiberry flavor in its collaboration with Central Cee

Central Cee Prime Hydration Drink

Prime makes a completely new Dragon Fruit Acai flavor for IShowSpeed’s Prime Hydration Drink

Ishowspeed Prime Hydration Drink

Bodyarmor makes a Christian McCaffrey edition Fruit Punch and you can only get it in San Francisco

Bodyarmor X Christian Mccaffrey Fruit Punch

Logan Paul, KSI and Mr. Beast’s Prime and Feastables join forces to create Lunchly

Lunchky Boxed Lunches

Prime rolls out a Lemonade reskin in partnership with the Los Angeles Lakers

Lakers Prime Hydration Drink

Prime’s resurrected Glowberry makes its way to the UK market in both versions

Uk Now Stocking Glowberry Prime Hydration Drink
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