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Wet Hydration changes the active ingredients and benefits between each of its flavors

Wet Hydration

Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

Gatorade Generative Ai System

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink

Musashi gets into sports drinks with a functional formula featuring more than electrolytes

Musashi Hydrate Sports Drink

Prime makes a limited flavor with rapper Peso Pluma exclusively in Mexico

Peso Pluma Prime Hydration Drink

Prime puts an all-new citrus kiwiberry flavor in its collaboration with Central Cee

Central Cee Prime Hydration Drink

Prime makes a completely new Dragon Fruit Acai flavor for IShowSpeed’s Prime Hydration Drink

Ishowspeed Prime Hydration Drink

Bodyarmor makes a Christian McCaffrey edition Fruit Punch and you can only get it in San Francisco

Bodyarmor X Christian Mccaffrey Fruit Punch

Logan Paul, KSI and Mr. Beast’s Prime and Feastables join forces to create Lunchly

Lunchky Boxed Lunches

Prime rolls out a Lemonade reskin in partnership with the Los Angeles Lakers

Lakers Prime Hydration Drink
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