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Prime puts a softer, lighter taste in the three flavors of its Ice Series

What Does Prime Ice Taste Like

Blackcurrant coming to Latitude 65’s lesser known functional drink in one week

Latitiude 65 Black Currant Vitamin Water

Faxe Kondi’s sports drink lands its flavor extension in a straightforward Razz

Faxe Kondi Pro Razz

Hoist makes a Five Star Punch flavor that donates to Folds Of Honor for every bottle sold

Five Star Punch Hoist

Prime gives its signature hydration drink a smooth-as-ice twist in its Ice Series

Prime Ice Series

Portugal’s Benfica Club makes a bottle of Prime Hydration Drink exclusive to its home country

Benfica Prime Hydration Drink

Bare Performance is joining the sports drink race with an RTD version of G.1.M Sport

Bare Performance G1m Sport Drink

Unwell drops full details on its formula including 75mg of natural caffeine a bottle

Unwell Hydration Formula

Alex Cooper calls out the competition and introduces her gently caffeinated sports drink

Unwell Hydration

Prime follows its recent expansion into India with news on Nigeria and Ghana

Prime X Tradedepot Into Ghana And Nigeria

Prime officially debuts in India but with a much higher price than other major markets

Prime Hydration Launches In India

Prime mixes blueberry and citrus for its second wintery Freeze-named flavor

Berry Freeze Prime Hydration Drink
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