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Sports Drink

Prime officially debuts in India but with a much higher price than other major markets

Prime Hydration Launches In India

Prime mixes blueberry and citrus for its second wintery Freeze-named flavor

Berry Freeze Prime Hydration Drink

Wet Hydration changes the active ingredients and benefits between each of its flavors

Wet Hydration

Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Fans can now customize Gatorade’s squeeze bottles with AI-generated graphics

Gatorade Generative Ai System

Prime’s streak of collaborations continues with Ibai and a completely new watermelon candy flavor

Ibai Prime Hydration Drink

Musashi gets into sports drinks with a functional formula featuring more than electrolytes

Musashi Hydrate Sports Drink

Prime makes a limited flavor with rapper Peso Pluma exclusively in Mexico

Peso Pluma Prime Hydration Drink

Ghost makes special edition reskins of its Energy and Hydration drinks for WWWY24

When We Were Young Festival Ghost Hydration And Energy 24

Prime puts an all-new citrus kiwiberry flavor in its collaboration with Central Cee

Central Cee Prime Hydration Drink

Prime makes a completely new Dragon Fruit Acai flavor for IShowSpeed’s Prime Hydration Drink

Ishowspeed Prime Hydration Drink

Bodyarmor makes a Christian McCaffrey edition Fruit Punch and you can only get it in San Francisco

Bodyarmor X Christian Mccaffrey Fruit Punch
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