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Liquid IV changes up its logo and flavor callouts for its bold new rebrand

Liquid Iv Rebrand

Genius Brand introduces a better-dosed and stronger-value hydration supplement

Genius Brand Genius Hydrate

Hydration specialist Waterboy makes one product for the bar and another for barbells

Introducing Waterboy Hydration

Hydrate Or Die set to the UK’s Combat Fuel into the fast-growing hydration category

Combat Fuel Unveils Hydrate Or Die

Project #1 jumps into hydration with 2.5g of electrolytes in each of its 90 servings

Project 1 Nutrition Electrolytes

Hydration specialist Cwench prepares to debut with stick packs, tubs and a sports drink

Cwench Hydration

Pick N Mix flavor series just around the corner for three of Naughty Boy’s popular products

Naughty Boy Pick N Mix Flavor Series

Sweet Sweat maker Sports Research dives into the growing hydration category

Sports Research Hydrate

Infinis eyes up the hydration category and is bringing its signature loaded approach

Infinis Nutrition Previews Hydration
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