Several years ago, before plant-based protein powders really took off, there was a short-lived interest in alternative sources of protein within the sports nutrition industry, and by alternative, we mean really out there specifically cricket protein. You may remember Crik Nutrition, which built itself around a poor-tasting cricket protein supplement. That brand eventually evolved into Hi!, standing for Human Improvement, where we got a protein powder that had cricket as one of the many sources of protein.
Hi! or Human Improvement has just changed itself yet again, not to the extent it did coming from Crik Nutrition, but revamped and relaunched nonetheless. The brand’s flagship supplement is now called Performance Plant Protein, and this one is quite different on the inside, as it relies on the one lone source of plant-powered protein in organic ioPea. That specific ingredient, ioPea, is Ingredient Optimized’s pea protein that’s gone through the brand’s enhancement process to greatly improve uptake and efficacy.
The team at Ingredient Optimized has the data and facts to back up its promise of better, superior pea protein in ioPea, showing that it is close to three times more bioavailable than the standard version, meaning your body can get much more out of it. As mentioned, Human Improvement has put ioPea into its all-new Performance Plant Protein to provide a lean 21g of protein per serving, 4g of carbohydrates, 3.5g of fat, and 130 calories, plus there is the added enzyme blend DigeZyme, to support digestion.
There are two traditional flavors available for Human Improvement’s Performance Plant Protein in Chocolate and Vanilla, both of them naturally sweetened with monk fruit and stevia. You can grab the recently released supplement straight from buyhi.co in moderately sized bags of 15 servings or take home two of the 15 serving pouches for $43.73 each. Fortunately, the brand is still running a sale for Black Friday and Cyber Monday that gets you 25% off, bringing the protein powder down to $37.49 individually, or the two-pack at $65.61, which is $32.80 apiece.
