
The Arnold Sports Festival South America is going down this weekend in Sao Paulo, Brazil, where all of the biggest names in the industry in that part of the world are descending on the Expo Center Norte to exhibit to the 1,000s of visitors walking through the doors. The US-born Nutrex is one of those brands, where it is showing off its Brazilian set of supplements, including protein powder, weight loss, and pre-workout, as well as the brand’s first-ever functional food.
Nutrex has debuted the IsoFit Protein Bar, a spin-off of its premium isolate-powered IsoFit protein powder. The brand promises a gourmet, dessert-style flavor experience in Chocolate Brownie and a classic Cookies & Cream, both providing a snack-level 13g of protein. That comes in a moderate 50g bar, alongside 9g of fat, 20g of carbohydrates, low sugar, and just under 200 calories, making for a nutritious and seemingly delicious snack that’ll do the IsoFit name justice.
In Brazil, Nutrex is taken care of by CR Nutrition, ensuring extensive distribution throughout the country. The IsoFit Protein Bar has debuted at the Arnold Sports Festival South America this weekend, and followed that introduction, it’ll then move into circulation, showing up in stores and stockists.