In Europe, the functional food industry is genuinely on another level, and a lot of that comes from how competitive and creative the brands tend to or even need to be in their own individual countries, whether you’re talking about the United Kingdom, the Netherlands, Poland, or upwards of Sweden and Denmark. FRO ZEN Power is an Austria-based brand that is in the functional space, making treats and snacks that are high in protein, although it drastically differentiates by only making frozen foods.
The star, signature product from FRO ZEN Power, is its Ice Cream Protein Bar, which is essentially just like a protein bar with a base, doughy main body, and covering of chocolate. The catch is that the base is a biscuit, and the main body is actual ice cream, resulting in an absolutely decadent treat that your teeth sink right through, and you get mouthfuls of flavor. The macros are almost unbelievable for their taste, with 8.4g of protein, just 11g of carbohydrates, under 2g of sugar, 9.4g of fat, and 150 calories.
Decadent frozen functional products like FRO ZEN Power’s Ice Cream Protein Bar are not that common, but that doesn’t hold it back on flavors with seven to choose from, like Strawberry Cheesecake, Triple Chocolate, and sweet and salty Salted Caramel. FRO ZEN gets even deeper into the category of frozen protein foods, offering vegan-friendly flavors of the Protein Bar and a more compact bite-sized snack in Ice Cream Energy Balls that aren’t high in protein and are more about being a low-sugar treat.
You can find out more about FRO ZEN Power’s variety of frozen functional innovations on its website, and if you’re within reach, you can also order any of the products and have them shipped to your door. Thankfully, the brand has built out great distribution across Austria and can be found at major retailers like SPAR and Billa Plus, and just this month, they made it to Germany through the supermarket Netto.
