As we’ve said many times before, Europe is home to the biggest array of functional food brands and better-fore-you formats, and that compares to absolutely anywhere else in the world. The approach has spawned a whole host of competitors, and a great example that really goes after that space all the way from Italy is Fitporn. Not only does the title of the brand state its purpose right out of the gate, but its delicious selection of products does, too.
Something European functional food companies do a lot is celebrate specific occasions with extremely creative treats and foods, and Fitporn is doing precisely that for Easter, which is, of course, happening in the coming weeks. The innovative brand has made a whole bunch of better-for-you Easter Eggs that have no added sugar. While the products do have some protein, the focus is on the no added sugar as the calories on these are mass gainer level.
Fitporn has made four Easter Eggs, each offering a different taste and texture with Peanut Butter, Hazelnut White Chocolate, Pistachio, and Speculoos covered in biscuit crumbs. As for the nutrition, all of the products get pretty out of hand, even though they don’t have any added sugar. In the Peanut Butter variety for example, you get 50g of protein, a solid amount, as well as 176g of carbohydrates, 172g of fat, and a staggering 2,259 calories.
Fitporn is a functional food company, and while the Easter releases usually encourage us to say they’re a great alternative to your traditional Easter Egg, this one does come with some exceptions. While there isn’t any added sugar in the four celebratory creations, they are intensely high in calories, making them only a good alternative if you were already planning on eating an almost half-kilogram egg. They’re still a fun little product, available to pre-order direct at €39.99, although definitely understand just how many calories they come with.
