
Performax Labs closed out last year with plenty of excitement and innovation, introducing new and improved versions of its signature pre-workouts: the stimulant-powered Hypermax, and stimulant-free and stackable pump product, Vasomax. The rollouts were referred to as Hypermax Grand Pre and Vasomax Grand Pre, and each had its own upgrades over its predecessor. Moving into 2025, the reputable brand has been somewhat quiet; however, it appears as though that is about to change.
Performax Labs has shared a teaser of three beakers of white unflavored powder, accompanied by the words “Pure Gains”. There aren’t a lot of clues in this one, but notably, the beakers are different sizes, and that isn’t just for show as the brand has also captioned the graphic saying, “good things come in threes…” Based on all of that, we’re guessing Performax is getting in on the creatine trend and launching a simple, standalone creatine supplement, potentially in three sizes, like 150g, 300g, and 500g.
Creatine has become an incredibly core category for sports nutrition, with supplement companies of all shapes and sizes making presence in that essential space a priority with a range of complexity and formats. Interestingly, Performax Labs had creatine several years ago with CreMax, which featured an advanced formula, although it was creatine-based. It would be fun to see the return of CreMax from all those years ago; either way, creatine is our guess, and we look forward to the reveal.