John Dorsey, better known as Goob — from his handle Goob_U2 — is an social media expert and a go-to source on the subject of exposing fitness influencers, scams, and practically everything in between. One of his latest posts from early this week actually involved something in the business of sports nutrition supplements. It’s a video well worth checking out in its entirety as it thoroughly goes through an interaction between NutriFitt and someone using the account of creatine gummy brand Beast Bites.
Samuel Zeer, operating under the guise of Beast Bites Instagram page, allegedly scammed multiple supplement companies out of thousands of dollars, something Goob’s intricate video goes over in detail. Promising to boost TikTok sales and provide 10,000 affiliates, Zeer secured contracts and payments from unsuspecting brands. One company wired $3,000 for services, including affiliate marketing, TikTok strategy, and shop setup, and another fell victim to a $15,000 scam. After receiving payments, Zeer reportedly became unresponsive, failed to deliver services, and even asked for additional funds.
The plot thickened when Beast Bites’ Managing Director, Wes Kouza, sent an email disclaiming responsibility for wire transfers and warning of scams. However, Kouza apparently offered to reimburse half the stolen amount, an offer that regardless, went unfulfilled. Despite claims that Zeer acted independently, the Beast Bites account continued to offer TikTok services when approached by Goob himself.
The whole exposé brings about more questions than answers, but most importantly of all, a whole host of information that’ll be incredibly useful if you’re a brand or individual that falls into this same very situation. You can catch Goob’s video over on his Instagram account linked here and be sure to check out his other content as well. Again, he’s incredibly thorough when it comes to this sort of stuff, which you can see in this Beast Bites drama, and you can see there is even more uncovered in the comments.
