The United Kingdom’s ever-evolving and expanding supplement company Naughty Boy has started this year as busy and intense as it did in 2024, which ended up being one of the most innovation-stacked performances we’d seen from the award-winning competitor. Naughty Boy hasn’t crafted any completely new products yet in 2025, unless you count the new and improved version of its signature pre-workout Menace, and today we have another extension to its already available selection.
Naughty Boy is gearing up for a strong February, announcing the coming of another flavor to its mainstream-level protein powder Advanced Whey, the more cost-effective way to go outside of its isolate-powered ISO-9. If you know the brand and this particular supplement, you’ll know it’s most definitely not short on options, featuring a menu of over 20 different tastes, which will soon be joined by Frosted Carrot Cake. The extension is going to provide Advanced Whey’s usual blend of whey concentrate and isolate for 21g of protein per serving, in its two traditional tub sizes, 2lb and 4lbs.