For our season of giving, and by that we mean our spree of annual brand awards, we have International brand Of The Year to announce, which has been won by some very notable names, heavily respected in their domestic markets as well as other parts of the world. It’s been won by South Africa’s Evolve, twice by the lifestyle competitor Naughty Boy in the UK, Applied Nutrition, and last year, it was the powerhouse Swedish house brand Viking Power that took home the honors.
For 2024, our International Brand Of The Year Award is once again going to Viking Power, making it the second supplement company to win it twice, and it was more than deserving. The house brand of MM Sports has been a beast in terms of innovation over the last couple of years, enough to put it on our final list of potential nominees for overall Brand Of The Year. Despite the tight group of competitors in its home country of Sweden, it doesn’t hold back on its products, piecing together some supremely premium competitors that have no equal in their market.
To give you an idea of exactly how much Viking Power did, throughout the year, it launched ten entirely new supplements; that is supplements that are unlike anything else it has available, with ten being a number you’d have a hard time finding a US competitor that could match. That spree included the powerhouse protein powder Asgard, reinforced with PeptiStrong and Velositol, the hunger-enhancing formula Hrungnir, and the turkesterone plus laxogenin muscle builder Gleipnir.
If all of that wasn’t enough, alongside those innovations, Viking Power reworked several products and added a bunch of new flavors, keeping fans busy from January through to December. Again, it made the decision of International Brand Of The Year incredibly easy, and it almost reached into the list of nominees for overall Brand Of The Year. Viking Power put on a similar level of performance last year, leaving us thinking it would be next to impossible to repeat. The brand proved us wrong and makes us a firm believer in it pushing the limits and boundaries once again across 2025.
