Supplement companies can start in all sorts of ways, from someone saving up enough money to do an initial run, a current brand expanding out from within its own umbrella, or sometimes you get newcomers that look to raise funds to fuel their debut in the industry. The last route on that list is what we have for you today in the hydration specialist Muscle IV, which is looking to launch with a twist on the increasingly popular sports nutrition category.
Muscle IV stays true to the hydration space, filling its first-ever supplement with a variety of electrolytes to support hydration, performance, and recovery. The breakdown of electrolytes consists of 200mg each of sodium and potassium, and half of that in magnesium at 100mg, all combining for half a gram per serving. To spice things up and give the product its distinct twist, Muscle IV has also included vitamin D3, vitamin K, theanine, and multi-benefit KSM-66 Ashwagandha.
The upcoming innovation from Muscle IV is completely transparent, like most supplements these days, confirming you get 400mg of relaxing theanine, and the KSM-66 Ashwagandha is at a respectable 300mg for its lengthy list of effects and benefits. That includes helping reduce stress, improve clarity and focus, support strength and endurance, and enhance hormone health. It brings a host of benefits to the table, with most of the attention centering around the nootropic infusion.
Muscle IV is currently looking for backers via the crowdfunding platform Kickstarter, and it is already a fair way through the process and sitting at just above 40% of its goal. The hydration brand is looking to raise $8,000 to get the first run of its hydration product off the ground, and its total is sitting at $3,400. There are various packages you can show your support with, including $5 to become an honorary founder and $45 for two bags of the KSM-66-infused supplement and a shout out.
