We’ve seen the European energy drink company Hell roll out its usual annual special edition series a few times, typically two intriguing new and temporary tastes for winter and another two for summer. The cold, icy feel returned to the brand just a couple of weeks ago in the Ice Cool Series tastes, Aurora Kiwi Guava and Polar Mandarin. Hell is ending the year on a high with what we’re pretty sure is its first-ever Festive Edition, although it’s the Christmassy creation the name might have you thinking.
The all-new Sparkler Festive Edition of the Hell energy drink is an eye-catching gold and green can that takes heavy inspiration from the bright, colorful lights of Christmas and a celebratory New Year’s party. With that in mind, it makes sense that the actual flavor of the beverage is potentially champagne. Hell itself hasn’t provided any sort of official description, but based on some consumer feedback, it sounds like it has a champagne approach to its taste, connecting back around with that inspiration.
Hell Sparkler Festive Edition is only around for a limited time, similar to the holidays and events it’s inspired by, and it is the energy drink’s usual recipe with b vitamins, 80mg of caffeine, and a fair amount of sugar and calories.