The energy drink category has exploded these last few years, seeing all sorts of newcomers get into the business of great-tasting, caffeinated, carbonated beverages. The big players still have a good grasp on the space, like Monster and Red Bull, although the hungry new entrants are carving out their own crowds and making themselves known. As big as the energy drink category has become, it’s showing no signs of slowing down; in fact, it’s on the up-and-up, week by week, something Technavio is confidently backing.
According to Technavio’s latest market research report, the global energy drinks market is set for substantial, albeit somewhat expected, growth, with an estimated increase of 40.04 billion from 2023 to 2027. The company says the space is projected to expand at an annual growth rate of 8% during this time, primarily driven by consumers’ lifestyles and the demand for instant energy. Technavio also touches on how people are shifting towards low-calorie energy drinks, reflecting the health consciousness of consumers.
While the low-calorie, better-for-you interest is something followers here at Stack3d may not be too surprised with, as that is an approach every brand has taken from this industry when doing energy drinks, the explosive growth and the measure of it is huge. Technavio is, of course, only sharing a projection and what it thinks might happen, but it’s clearly confident the category is going to continue to grow. We don’t see any problem with that, especially with the success we’ve seen firsthand from the younger powerhouses in the health and nutrition world like Ghost Energy, RYSE Fuel, and OxyShred Energy.
Feel free to read the complete report over at prnewswire.com and keep an eye out here at Stack3d. Energy drinks have become a huge part of what we share in our day-to-day newsfeed, primarily thanks to the interest that has come from the mountain of supplement companies now in there, like those mentioned above as well as Redcon1, Optimum Nutrition, Bucked Up, and many more. We expect others from the world of sports nutrition to get in on the action, and there is a fair chance they could have an impact.
