The one final subcategory of our Brand Of The Year Awards is Energy Drink Of The Year, and this is the newest addition to our annual awards, one that has been won by the likes of RAZE Energy, Ghost Energy, and Gorilla Mind Energy. Today, we’ve got the nominees for the 2024 edition of the Energy Drink Of The Year Award, and we’ve got a few names in the running; the majority of them are in North America, but we have one all the way from Europe that we were just immensely impressed with.
- Monster
- Ghost Energy
- Ok
- Bum Energy
Monster is one of the biggest energy drink companies in the world, with several different series and varieties under its banner, and as it has done in more and more years recently, in 2024 it expanded the menus of many of them. Ghost Energy showed its creative ability once again, rolling out a number of tasty innovations and special edition reskins, plus it expanded distribution into several other markets, including Canada and Australia, with their own separate versions and specialized selection of flavors.
The other entries on the list of nominees are Raw Nutrition and Chris Bumstead’s Bum Energy, which showed its power this year with a host of extensions and a switch to 12oz cans. Then you have Ok in Switzerland, which celebrated its anniversary and pumped out not only a bunch of new flavors but also some alternative experiences. All of the nominees are deserving but as always, there can only be one winner and we look forward to awarding that brand for its innovation in the coming weeks.