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Hugely successful Boba Tea Protein expands into food with a cereal in milk tea flavors

Boba Tea Protein Boba Puffs

In a little less than a week, the hugely popular and successful Boba Tea Protein is launching something completely new, similar to its core category of protein powder, but in a very different format. Boba Puffs is the new and upcoming innovation from the brand, which is a puff-style cereal packed full of protein and in Boba Tea’s unique style of flavors. Fans can enjoy the product like traditional cereal, which you pour into a bowl with some milk, but you could also mix this into your protein shake.

Boba Tea Protein proudly uses nothing artificial in the making of its Boba Puffs, and every serving packs plenty of protein at 15g, primarily from milk concentrate. The carbohydrates sit at 9g with 5g of that sugar, 4g of added sugar, and 7g of fat, and the calories fall to just 150 to 160, depending on the flavor you grab. There are two tastes to choose from for the light, crispy, and crunchy protein food in Taro Milk Tea and Brown Sugar Milk Tea, both already available for the brand’s protein powder.

Since becoming the beast that it is, Boba Tea Protein has added a whole host of flavors to the menu of its signature supplement, but most interestingly, it’s dug into other categories, including pre-workout with a rather robust competitor. Here, with Boba Puffs, we see the brand separate itself even further with a completely different format than what we’re used to seeing from the team, and you can get it next Saturday at bobateaprotein.com at midday Central for a price of $11.99 a box.