It was another excitement-filled event this year at The NACS Show in Las Vegas, where from Tuesday to Thursday, brands from all sorts of industries brought their best to the Las Vegas Convention Center to exhibit to regular and interested buyers. We were at the prestigious event, getting a look at some of the creative innovations from competitors within our world of energy drinks and functional foods, and we were not disappointed, especially with the energy drink giant Monster.
5-Hour Energy infuses its Extra Strength version with CitraPeak to create a pre-workout shot
Genius Gourmet unveils a delicious Nut Roll-like protein snack at NACS in Las Vegas
Monster prepares to release Killer Brew canned coffee packing 300mg of caffeine a can
Monster Ultra Blue Hawaiian on display at NACS featuring an extra sweet blue raspberry flavor
Red Bull Zero is being relaunched with a new set of sweeteners for a more traditional taste
Red Bull shows off a monk fruit-sweetened version of its Zero energy drink at NACS
Iconic Jolt Cola is returning to market as an authentic flavor of the Redcon1 Energy Drink
Monster also brings an all-new flavor of Reign Storm to NACS with Tropical
Rockstar takes another shot at Pineapple in an upcoming flavor of its Punched energy drink
At last year’s NACS Show in Atlanta, Georgia, Monster brought the house, revealing and sampling several completely new flavors of its popular energy drinks, and here in 2024, it was much the same. We got the chance to try the next flavor of our favorite competitor in the space in Monster Ultra Blue Hawaiian, as well as hands-on with the new Monster Killer Brew. Red Bull got some attention with its revamped Zero energy drink and Redcon1 previewed its authentic Jolt Cola collaboration.
To make things easier, we’ve added a list of the developments and news stories from the 2024 edition of The NACS Show above, and you can look forward to seeing most of the upcoming products in stores next year as almost all of the innovations were previewed for launch in the first quarter of 2025.
