Ghost has been in the game for many years, selling its well-put-together supplements, including the reliable pre-workout Ghost Legend, the great-tasting protein powder Ghost Whey, and our go-to creatine-based muscle builder Ghost Size. When it came out with its delicious and highly effective line of energy drinks in partnership with Anheuser-Busch, it certainly took things up a notch, putting the brand in places it may never have been able to reach and has now led to a major acquisition.
Keurig Dr Pepper has signed an agreement to acquire a majority stake in Ghost, marking a significant investment in the ever-explosive energy drink market. The initial purchase of 60% of Ghost, valued at around $990 million, will be followed by the remaining 40% acquisition in 2028. The strategic move massively strengthens KDP’s position in the energy drink space, especially with the Ghost Energy Drink’s signature blend of eye-catching branding, creative flavors, and non-stop innovation.
Keurig Dr Pepper plans to invest up to $250 million next year to integrate the Ghost Energty Drink into its direct store delivery network. The deal will retain Ghost’s legendary leadership under co-founders Dan Lourenco and Ryan Hughes, ensuring continuity as the brand continues its impressive growth trajectory. While the brand’s energy drink is a big part of the acquisition, it also includes the supplement side of Ghost, which is where it all started and continues to lead especially this year.
Ghost’s supplements and energy drink coming under Keurig Dr Pepper is an interesting one, joining the likes of C4 Energy and AShoc Energy in its family of brands, but the crucial part for fans is that Dan Lourenco and Ryan Hughes are staying at the helm. They’ve been the core, consistent pieces at Ghost and have ensured it’s made the right moves and done the industry proud. A huge congratulations go out to the team at Ghost, but we imagine we’ve got many more developments to look forward to.
