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Prime celebrates Dia De Muertos in a special edition flavor with Federico Vigevani

Dia De Muertos Prime Hydration Drink

Here in the second half of the year, Prime has been relentlessly releasing special edition collaborations all over the show, and they haven’t been partnerships specifically in its home market of the US. More interestingly, many of the collabs have been completely new flavors, such as Ibai Llanos’ watermelon candy exclusive to Spain and Central Cee’s citrus kiwiberry in the United Kingdom. America has landed one, too, by way of IShowSpeed’s dragon fruit acai dressed in an eye-catching bottle design.

Another drop from Prime in more recent times was Peso Pluma’s signature Prime Hydration Drink for Mexico, featuring an orange mango flavor, which is also not something available on the beverage’s main menu. This week, the sports drink giant is returning to Mexico in partnership with YouTubers Samy Rivera and Federico Vigevani, and once again, we’ve got an all-new flavor. Federico and Samy’s collaboration is called Dia De Muertos — Day Of The Dead — which is happening this Friday, so it’s well-timed.

The flavor inside Prime, Federico Vigevani, and Samy Rivera’s Dia De Muertos Prime Hydration Drink is all-new, and it has a Pina Colada cocktail inspiration in pineapple coconut. You get all of the same benefits as the other options available for the beverage, with electrolytes to support hydration and no sugar but with a sweet touch of pineapple and an infusion of smooth coconut. With that Day Of The Dead timing, the bottle certainly stands out, featuring colors, patterns, and graphics inspired by the celebration.