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Joel Beukers’ brand makes a protein bar for his birthday despite not being a fan of the format

Clean Nutrition Golden Protein Bar

Right in line with its owner’s 36th birthday, Dutch brand Clean Nutrition is running a limited-time golden ticket promotion, where inside a selection of its top-selling supplements are indeed golden tickets. Everything available in its online store is 36% off, and to further sweeten the celebration, the long-running company has launched a special edition Golden Protein Bar, which can be purchased separately and is not a format it has ever had before but it obviously ties in perfectly with the whole birthday thing.

Clean Nutriotion’s Golden Protein Bar is a high-protein snack in the classic bar format, featuring one of the most common tastes in the game of protein with Chocolate. You get a standard 20g of protein in a 60g piece primarily from milk protein, beef collagen, and soy protein, an almost equal 22g of carbohydrates with under 3g of that sugar, 8.4g of fat, and 223 calories. During the Dutch brand’s celebratory promotion, you can grab a full-size box of 12 of the Golden Bar at €27.80 (31.02 USD).

The owner of Clean Nutrition, Joel Beukers, actually mentions that he’s not a fan of protein bars but understands they can be extremely beneficial when you’re out and about and need to get your macros in. He also mentions how they’re a great alternative to those who crave the sweet enjoyment of a candy bar; basically stating that he’s not a big fan of the format, although he sees enough reason to make one.