An image recently got out of an all-new size or technically all-new shape of Raw Nutrition and Chris Bumstead’s Clash Of The Cans winning Bum Energy Drink. It is exactly the same as the current version on the market, although instead of coming in a classic 12oz soda can, it is in the common energy drink 12oz, which is taller and slimmer but still has the same volume. We were left with a lot of questions, primarily what was it for, as in, is it a replacement or alternative offering?
We have the answer to that question, and it’s a surprising one. Raw Nutrition and Chris Bumstead are actually dropping the stubby can size of Bum Energy and moving to the more traditional energy drink 12oz, similar to the likes of Celsius, Red Bull, and even some flavors of Monster Ultra. As mentioned, it has the same volume as the original soda can; it’s just a different shape, so everything inside is the same, including the effective 250mg dose of Cognizin and 112mg of caffeine.
It is an interesting move since Bum Energy has become known for that particular shape; it’s almost a signature silhouette of the beverage, but there are significant advantages to the shift. The repackaging will allow the product to equally stand next to other 12oz energy drinks in a typical cooler and have most of its can seen versus cut off by glides. One more big highlight of the development is that the traditional 12oz is bringing a new flavor to the menu in a straightforward Grape Bum Energy, with everything currently rolling out and making its way to stores and stockists.
