Prime has officially brought back its fan-favorite Glowberry Prime Hydration Drink, rolling it out in stores today in its eye-catching new look with a haunted forest in the background. As mentioned yesterday, there is also a rare variant exclusive to retail locations that is the same product on the inside but wrapped in a different label with half of the Prime logo melting. The last time the beverage brand launched Glowberry, it was in several markets around the world, although initially, that is not the case this time around.
We have been able to confirm that Prime is currently only launching its resurrected Glowberry Prime Hydration Drink in the US and Canada, essentially North America. Last time, fans may remember the glow-in-the-dark flavor debuted in the US, Canada, the UK, and Australia. The brand did tell us that while it is just those two major markets for now, stay tuned for updates and developments on other regions, suggesting while Glowberry may not be anywhere else at the moment, that may change as time goes on.