Making waves in other parts of the world outside of the United States is typically a tall order, especially when you get into markets where the regulations are vastly different, marketing and promotion is a whole other story, and consumers are attracted to alternative categories and flavors. To solve this, the answer is to find a distributor in that region that has experience in all of those areas, and that is precisely what Prometeus does for the continent of Europe and its massive array of countries and cultures.
Prometeus has long been known as the distribution king of Europe and rightfully so; it has just brought on board our past Brand Of The Year as well as Brand Of The Decade, Ghost, and it will most definitely make waves all throughout the market. The giant distributor has decided to bring in the original lifestyle supplement company and a selection of its sports nutrition products, including the recently revamped and balanced stimulant pre-workout Ghost Legend and top-tasting protein powder Ghost Whey.
Europe doesn’t really have a brand quite like Ghost that blends colorful, eye-catching branding, on-point authentic flavor collaborations, and quality purpose-built formulations, all in one, although even without that, there is plenty of awareness and demand for the brand. Ghost is internationally known for its uniqueness and industry-trending approaches, and we look forward to seeing how it all plays out in Europe with the continent’s massive 740 million people and, of course, the power of Prometeus.