Tyson Fury’s energy drink company Furocity, which has evolved into a full-blown functional nutrition brand that has jumped into protein bars, shakes, chewing gum, and even caffeinated popsicles, has relaunched its original beverage with a fresh new look. We got an early look at the product and shared its eye-catching revamp over the weekend, involving a whole new appearance with individual patterns changing from flavor to flavor, vibrant color combinations, and some tasty new flavors.
It is very much a complete overhaul for The Gypsy King and his Furocity Energy Drink, switching to a branding approach that is very reminiscent of the legendary Monster Ultra with the blend of patterns and colors varying from taste to taste. If you were wondering what’s changed on the inside, outside of the refreshed menu made up of Berry Freeze, Lemon Blast, Mango Mayhem, Watermelon Twist, and Tropical Thunder; the energizing formula has remained exactly the same as the two-year-old original.
There is still taurine in the mix, a variety of vitamins, and around 160mg of caffeine in a full-size half-liter can, which is more than enough to provide an uplifting, energizing experience. Furocity’s Protein Shake is also getting a facelift, not as radical as the energy drinks, but moving to a patterned background and similar vertical stripe center design, with everything rolling out in the United Kingdom this week.