Exponent is a relatively young, growing, and impressive functional beverage that takes the rarely seen complex approach to its formula, bringing together a lot more in terms of ingredients for energy than your standard energy drink. It features adaptogens by way of ginseng and ashwagandha, electrolytes for hydration, the three all-important BCAAs for recovery, natural caffeine for energy, and a host of nootropics for focus, like alpha-gpc and theanine.
The advanced energy drink competitor is now about to undergo a rebrand, of which it has shared an early preview of. The updated look of Exponent’s signature energy and focus-enhancing beverage keeps that mostly white design but involves a bit more of the flavor-related colors, whereas previously, it was just the text and a small corner accent. The new branding adds bars of color at the top and bottom, and alters the display of highlights in a more stylish fashion.
Exponent has also dropped a sneak peek of a new flavor separate from its already available Blue Nova, Sector C, and Eclipse, with Pink Comet. Those other options have intriguing, complex names but are all classic recipes in blue raspberry, citrus, and orange, and that continues in Pink Comet, which is a familiar pink lemonade. The rebrand of the Exponent energy drink sounds like it is coming to market shortly with presumably the flavor extension in tow.
