Week after week, the category of energy drinks continues to grow and expand, bringing onboard products from established companies as well as newcomers built entirely around the space. The competition is certainly becoming more and more fierce, and those taking part are adapting. If it wasn’t obvious, most products entering the world of energy drinks have been bringing more complex formulations and that couldn’t be clearer in Brite.
Brite is a functional beverage brand in the United Kingdom that has been around for a while but underwent a massive transformation and relaunch last year, improving its signature energy drink in almost every way possible. The brand’s transitioned competitor comes in a soda-sized 12oz can that proudly promotes better focus right on the front and that is backed by a handful of active ingredients, not as complex as some but certainly more than most.
The Brite energy drink has a light sparkling base with added fruit juice concentrates for an enjoyable taste, and for the effects that you can feel, there is a blend of guarana, green tea, and green coffee bean, providing 100mg each of theanine and natural caffeine. The benefits the brand promotes from that combination include uplifting energy from the complementing mix of caffeine and theanine, as well as reduced stress for a smooth, energizing experience.
Keeping with the ever-increasing popularity of better-for-you approaches, Brite and its signature functional beverage keep things nice and clean on the nutrition side, although there is some, thanks to the fruit juice concentrates contributing to the flavor. The three flavors, Pineapple Mango, Lemon Lime, and Raspberry Mint, have a little under 5g of carbohydrates, the majority of that sugar, for a calorie count of 21. If you’d like to give the brand and its energy drink a try, head over to britedrinks.com, where a large pack of 24 cans will cost you £60 (77.82 USD).
