The next flavor drop from Prime appears to be its biggest and most involved to date, even more so than the extensive and exclusive Glowberry, involving various special editions only found in certain countries around the world. Officially launching on Wednesday of next week is a flavor of Prime Hydration called X or Prime X, available in pink and blue color schemes, and fans all around the world will be able to get their hands on it, including the US, Canada, the UK, and Australia.
What makes Prime X or the X flavor of Prime Hydration Drink so special is it involves what the beverage behemoth is calling “The Hunt For Hydration”. What the brand is asking fans and those interested in winning the grand prize of $1,000,000 is upon release of X, hunt down and collect 12 unique map pieces, which can be acquired by scanning the QR code on the side. You are expected to keep the bottle caps from the products, too, presumably as proof of purchase at some point.
You can submit your pieces through an online portal, and from there, you’ll unlock hidden locations, gain more information, and by the sounds of things, be given the opportunity to find out what “X” marks the spot to win that ultimate prize. From the few details that are out there, it sounds like you need to purchase and scan the QR code on enough Prime X bottles to get the 12 different map pieces, and once you’ve got it, you’ll be seemingly given a puzzle or code to crack.
As mentioned, Prime X is most definitely the hugely successful beverage company’s most involved launch to date. Not only has it produced two new flavors or at least bottles in the vibrant cyan and pink-colored Prime X Hydration Drinks, but it’s put up a huge $1,000,000 prize, and it all comes down to a very intricate hunt or quest that doesn’t end when you get those 12 pieces. Again, all of this is unfolding on Wednesday of next week, so if you’re a fan of Prime, make sure you’re prepared.
