The premium ingredient house NutraShure made its mark and debut with the omega optimizer SmartPrime-Om, which quickly made its way into several quality omega-3 supplements. Since then, the company has expanded its portfolio and is responsible for a host of ingredients sports nutrition will be familiar with, like BetaPrime, 3D Pump, and the muscle builder SA3X. Another innovation has joined its lineup this month for the gut health area of the supplement industry with BIOMEnd.
BIOMEnd is a patent-pending, innovative form of butyrate, a short-chain fatty acid naturally found in certain foods and produced by gut bacteria from dietary fibers. Unlike traditional butyrate supplements, BIOMEnd utilizes l-lysine butyrate, enhancing its solubility and ensuring even distribution in liquid solutions. The innovative approach elevates the palatability and solubility of butyrate products, making BIOMEnd a more versatile solution and a worthwhile alternative for the market.
NutraShure’s newly released BIOMEnd offers significant health benefits by supporting gut health and immune function. Butyrate is crucial for the energy supply to colonocytes, which maintain the gut barrier, and modulates immune responses, both innate and adaptive. By offering respectable taste and texture, BIOMEnd enables manufacturers and brands to create butyrate supplements in a variety of formats, including flavored bulk powder products as well as traditional capsule and tablets.
Premium ingredients have become a core part of the sports nutrition industry as well as energy drinks, and while they are not as consumer-marketed as finished products, they shape the experiences you get in and out of the gym, and in some cases, there are entire supplements based around them. NutraShure is one of the growing names on the ingredient side, pushing new and innovative ways to benefit individuals with the versatile and gut health-supporting BIOMEnd being its latest example.