Per4m in the UK, primarily known for its reliable, tasty, and cost-competitive protein powder Whey Advanced Protein, does dip into other categories across the sports nutrition industry, including aminos, pre-workout, and more general health and wellness offerings like multivitamin and joint support. The protein specialist of sorts is about to expand its reach in supplements that little bit further, entering a category many others have jumped into more recently, with the fast-growing world of hydration.
A preview of Per4m Hydrate has been passed out, and it is indeed a dedicated product formulated specifically to improve and enhance hydration, performance, and recovery. On the formula side, we have yet to see absolutely everything, but like most in the space, it comes stacked with electrolytes. The key ingredients confirmed so far for the upcoming supplement are 2g of taurine and 500mg of the electrolyte source, Cocomineral branded coconut water, further enforcing that clear focus around hydration.
Another big part of Per4m Hydrate appears to be similar to its signature Whey Advanced Protein in that it is going to be available in a wide variety of flavors, eight to be exact, right out of the gate. The tastes on debut for the supplement will be the candy-themed Peach Sweets and Cola Bottle, Coconut Watermelon, Pineapple Rings, Raspberry Cherry, Strawberry Blackcurrant, Citrus Burst, and Coconut. The timeframe on this one is “soon”, so fitness enthusiasts in the UK will want to keep an eye out these next few weeks.
