If you haven’t heard, this week, the Arnold Sports Festival is taking place, and it is going to be one hell of an event featuring an Arnold Expo to remember, jam-packed full of exhibitors. On the list of brands taking part in this year’s health and fitness convention is Canadian sports nutrition giant AllMax Nutrition, situated on the right side of the Greater Columbus Convention Center. It will be presenting in its own 20×20 island, showing off its strong selection of supplements as well as introducing something completely new.
AllMax Nutrition has announced it will be one of the many other exhibitors from the world of sports nutrition, bringing something entirely new to the Arnold Expo. All that it’s shared in regard to the mystery item is the image above, where you get a blacked-out tub alongside the words that we’re in for something “sweet and tasty”. Based on the few hints and clues, we suspect the widely available brand is dropping a special edition flavor of one of its protein powders, most likely IsoFlex, although it could be one of its others.
We’re saying it’s a flavor of protein supplement purely because the silhouette of the bottle in the teaser image is that of an AllMax Nutrition protein powder due to the sizing and the style of the lid, as that’s a signature of the brand. The intriguing product is also being referred to as a “seasonal surprise”, which combined with that “sweet and tasty” line, suggests the flavor, to be unveiled and presumably available at the Arnold Expo, will be something delicious and potentially linked to the current season or time of year, maybe Easter.