G Fuel is a powerhouse in the area of authentic collaborations, but not only does it do a lot of them, it tends to go big in some of the partnerships. The gaming supplement company is no stranger to gradually building out a series with a third party, but also, occasionally, it hits hard right out of the gate. Collections like G Fuel’s Spider-Man: No Way Home, The Boys, and Dragon Ball Z have consisted of a lot more than a single flavor for one product, and we are getting that again this week in the brand’s Atari collaboration.
Atari is a legendary video game and system developer, established right at the forefront of the entire concept and industry half a century ago in 1972. G Fuel has come together with Atari for a large collection of special edition flavors of its signature gaming supplement, Energy Formula. The two have developed four flavors; one of them is called and inspired by the Atari 2600 platform, which is a candy-like red explosive fruit gummy experience, and the other three are inspired by and based on iconic Atari games.
Going alongside the Atari 2600 flavor is Centipede, featuring a blend of strawberry, coconut, and pineapple; Pong with blue raspberry; and the intergalactic classic Asteroids, bringing a sour grape recipe. The game-inspired flavors Centipede, Pong, and Asteroids have been put into smaller tubs packing 15 servings, while the star of the show, the red explosive fruit gummy flavor Atari 2600, comes in the usual 40 serving bottle.
G Fuel is officially launching its authentic collaboration with Atari in a few days, on Wednesday of next week, with shipping a month later in February. Coming from the gaming giant, it won’t just be making all of the items available for purchase individually; it has put together one of its most entertaining Collector’s Boxes to date. The entire Atari collection has been packed into an Atari console-like box with a branded tumbler that has a lid mimicking a joystick controller, and you get a keyring, all for the price of $99.99.
