The Virtue Clean Energy drink seamlessly describes its point of difference right in its name as similar to the likes of Celsius and even Reign’s Storm Clean Energy; it positions itself as a clean-type beverage, relying on a natural source of caffeine for energy. As the New Year approaches, the brand and its star product are rolling out to stores and fans with a new look and feel, stronger and more impressive than its previous one, to take on the immensely growing competition.
You can see the Virtue Clean Energy drink wearing its refreshed branding in the image above, where the bold colors have been dropped in favor of a significantly whiter design with a slice of color in the center seemingly relating back to each of the flavors. The formula on the inside of the cans has remained much the same, with 80mg of natural caffeine from yerba mate, B vitamins, and a clean nutrition profile of no sugar, just over a gram of carbohydrates, and ten calories.
Amazon in the UK is already stocking the rebranded version of the Virtue Clean Energy drink, and it makes it very easy to try the lineup without investing in an entire case. The retailer has a variety pack of the yerba mate-based beverage with a dozen 250ml cans at £16.68 (20.94 USD), four of each Strawberry Lime, Tropical, and Peach Raspberry. The major UK supermarket Waitrose is also now stocking the refreshed energy drink in all but its Tropical flavor at £1.75 (2.20 USD) per can.
